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Jenn H's avatar

It's funny how blogs were so hot for a while, then (mostly) crumbled in the face of social media that had more of an emphasis on pictures, GIFs, short posts, and reposts.

Yet there's obviously a hunger for the longer form, blog-style post, as Substackers are discovering ...

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Mike Sowden's avatar

So very much with you on this, Brent.

I also see Substack, and the newsletter subscription model as a whole, as a corrective for the stuff I was seeing in blogging, circa 2012-ish: approaching-100% reliant on advertising, plus sponsorships and PR handouts and the rest of it, turning reader attention from a mutual source of empowerment into a tradable resource, a virtual currency made of eyeballs (what a horrifying thought) that you could maybe, maybe exchange for actual money at some point? Maybe? So, this all feels like a rebalancing, a simplifying and - a de-hoodwinking? I don't quite know what to call it - I just know it's making people happy (myself included) in a way I hoped blogging would.

Also? Thank you to you & Michael for your generosity of spirit and your open-hearted work ethic with all this stuff. It has made a big difference to so many, and it's appreciated.

But I'll call you out on one thing. Writing is actually easy. EASY. It's SUUUUPER easy. And I say this because I have something I'm procrastinating on starting to write, and the only thing that will actually finally get me started on it this evening with the deadline quickly approaching is the knowledge that actually writing is easy and I will be finished in, oh I dunno, ten minutes? Maybe less. It'll be a breeze. But if writing was *hard* - like literally all the other times I've done it, which I'm refusing to think about right now - then I'd never even start. I'd just watch Netflix while rocking back and forth. So writing's easy. Nothing easier. OK?

Thanks.

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